From a strictly business point of view, holding on to already existing customers and retaining them is a much more economically feasible option than trying to capture the interest of new customers. Retention is considered a group of marketing tactics you can use to bring people back to your brand. So, what do you do […]

The checkout page is the endpoint in the long and eventful online shopping journey of the customer. In other words, it is the moment of truth that decides whether or not the customer will go through with the purchase, buy the product and make the payment, that is to say, another customer will have converted […]

Marketing via videos is a big trend right now and evidence of this is practically everywhere you look, whether it is your Google search, social media, or the websites you visit. This is probably because videos are more emotive than any other form of advertisement and help in engaging with customers in a better manner. […]

Search engine optimization is a fast-evolving tool that can be hard to manage sometimes. While other marketing strategies for your ecommerce business are absolutely worth the concern, SEO should be among your top priorities if you want to be successful. SEO is adapting to Google’s way of shaping which sites rank better for each search query. Without the modern […]