Search engine optimization is a fast-evolving tool that can be hard to manage sometimes. While other marketing strategies for your ecommerce business are absolutely worth the concern, SEO should be among your top priorities if you want to be successful.

SEO is adapting to Google’s way of shaping which sites rank better for each search query. Without the modern SEO algorithms, it would be tremendously easy to manipulate the search results so that the website with the maximum links or most pages—all effortlessly generated by software—constantly ranked #1.

SEO is significant because it keeps the search results fair-minded. It cuts the capability to manipulate these outcomes as much as possible to ensure that the sites coming up for each search are there because they deserve to be there.

If you’re an ecommerce business owner looking to improve your website’s SEO, here are 7 ways to get started.

1. Create dynamic meta descriptions

Meta descriptions are one or two-line details which define the particular page on the website. Make sure that for better SEO results, you give proper meta descriptions. Establish a set of rules for yourself to automate meta description creation while generating unique content.

2. Introduce backlinks

Backlinks, also identified as external links, are links from other websites that play the part of sending users to your ecommerce website. The higher the domain authority of the backlinking website, the more value it will have in Google’s eyes. This is a mutually advantageous setup where neither of you has anything to lose and each benefit from the other’s achievement.

3. Maintain a constant domain name

The age of your domain is an element in your Ecommerce website’s search ranking, so it would be best to be patient. If you’re introducing a new domain every five to six months, you’ll never achieve the results your ecommerce business deserves.

4. Make your website mobile responsive

Since most people surf the web on their mobile phones, it becomes imperative that you make your website mobile responsive. With the advent of smartphones and high-speed internet services, people often look for information on their phones.

Also, make sure to check your website’s loading speed. Begin by monitoring the bounce rate, load time, and the time spent on the website to understand the health of your site speed. You can use various tools to identify bottlenecks in your page speed.

5. Be regular with the website updates

Ecommerce websites with dynamic and fresh content always rank higher than those with static content. That is the reason why blogs and Wikipedia pages do well on search engines. Such websites are constantly being updated with fresh and innovative content.

6. Use strong keywords

Search Engine Optimization will only work in cases where keywords are used in a planned manner. While one may invest in the promotion of their brand online, if they fail to use appropriate keywords, they won’t achieve the rankings they desire. Keywords that describe your products or services well will help you feature among the top results when a potential customer is searching for the same. One of the first steps to boost your Ecommerce SEO efforts is to identify and eliminate any content on your product pages that contains duplicated keywords, particularly pages that have the same description for products offered by manufacturers or competitors.

7. Clean up your HTML

HTML is termed as the code and other elements within the web page that tells a customer’s browser how to display your content. Google also uses HTML to understand the content context and how it’s displayed to the readers. Effective use of HTML is a ranking factor. Review your HTML to make sure it isn’t outdated, heavy, or doing more harm than good. A few modifications could improve your Ecommerce SEO while increasing the overall site speed.

Achieving top rankings on search engines doesn’t occur overnight. Your ecommerce SEO approach needs to be a nonstop process. As technology develops in the modern era, search engines also acclimatize to these variations by updating their algorithms that describe how your website gets ranked. This is where we come into the picture.

We at Motivate Connection, work on improving search results to deliver high quality and targeted traffic to your ecommerce website. If you’re looking to improve your ecommerce website’s SEO, get in touch with us today!