6 Ways to Improve E-commerce Customer Retention
- Posted by motivateconnection
- On March 24, 2021
- 0 Comments
From a strictly business point of view, holding on to already existing customers and retaining them is a much more economically feasible option than trying to capture the interest of new customers. Retention is considered a group of marketing tactics you can use to bring people back to your brand. So, what do you do to improve your e-commerce customer retention? Well, just follow these 6 steps to retain your customers, of course!
The ultimate goal is not to simply convert a lead into a customer. It is about maximizing the lifetime value of loyal customers who will come back again and again.
1. Keep in Place an Efficient CRM System
A Customer Relationship Management or CRM system is crucial for increasing customer retention as well as enhance and implement content marketing strategy effectively. For instance, by collecting and using information regarding customers’ birthdays or viewed products, you can develop customer profiles that will enhance your marketing and targeting. When your clients feel welcomed, it becomes easier for them to take the relationship to the next level.
2. Create a Mailing List
E-mails are classic and never go out of style. They are also a highly effective way of utilizing your CRM strategy and putting it to good use. E-mails regarding discounts, sales reminders, VIP invitations, etc., don’t just help you engage with your customers, they help you retain them as well.
3. Come up With a Well Thought Out Plan and Follow it Diligently
Consistency is the name of the game when it comes to e-commerce and diligence and perseverance always bear fruit. So, come up with a well-thought-out plan regarding how you want to approach marketing, social media management, campaigns, e-mails, etc., and then make sure you follow the plan exactly. It is what is going to keep you in the customers’ view and help you stay relevant. After all, you know what they say: “Out of sight, out of mind.”
4. Make Membership Easy
It is a well-known act that nothing makes you lose a customer faster than a lengthy and complicated checkout process. So, keep it simple and while you are at it, also make sure that they can create an account easily and save all their payment, delivery, and billing details so as to make repeat purchases easy.
5. Use Rewards and Points as Incentives
Everybody loves an incentive so come up with an attractive and appealing reward program to give your customers an excuse to shop with you and return to do the same. This will help a great deal in retaining your customer base while also expanding it and engaging with new potential customers. Customer incentives help your customers to feel more appreciated and connect emotionally with your brand. They will help make your initiative more memorable, helping with brand recall. Even if a customer has a tricky experience with you, they’ll remember the amazing rewards that they’ve earned from your brand previously, and will be more likely to forgive you and come back to you.
6. Have an Efficient and Quick Grievance Redressal and Resolution System
A business that keeps its customers happy is a business that is guaranteed to grow and thrive. Customers can make or break your business, which is why it is essential that you have a good customer care helpdesk that can help them with all their doubts, problems, and queries. Moreover, it is also extremely important that you have a quick and efficient grievance redressal and resolution mechanism in place to help address and solve any and all issues that your customers might be facing with your products and service. A business that listens is a business that cares, so show your customers how much you care and give them a reason to come back and shop with you again.
Customer retention has become the new marketing. Do you need help with your e-commerce marketing strategy? Never fear, Motivate Connections is here to the rescue!
We are a full-service e-commerce marketing company that helps business owners around the world with everything from growing sales, creating websites, social media management, and new and effective marketing strategies. What are you waiting for? Contact us today!