Branding is essential to any and all ecommerce businesses. A brand is essentially what a business is known for.

Products can go viral overnight and new brands can enter into the competitive arena and take over. Adopting a good branding strategy will make it that much easier to optimize your website for search engines, thereby increasing awareness about your brand among your target audience. Go for an ecommerce branding strategy that creates an emotional connection with your buyers. Through messaging, visuals, and more, you can show customers what your business is about and how you can serve them.

Here we have listed 5 steps to branding your new ecommerce business in a way that stands out to customers.

1. Establish your vision

This vision will serve as your inspiration as you focus on the future of your ecommerce business. It will guide your decisions as you set out to solve the difficulty that your customers will buy into. Your brand’s style has to be more than trendy. It must be driven by your brand’s purpose and the user’s shopping experience. Buyers prefer authenticity in brand content above all else. To meet this expectation, select a style that reflects the focus of your brand.

By creating a vision and brand style that reflects your business’s values, you help buyers understand why they should care about your ecommerce brand and lead them towards purchasing.

2. Consistency is the key

Your tagline is what defines your brand and what you stand for. It must be catchy and memorable.  Phrase a tagline and make it stick. Be sure to make it stand out on your website. Keep your tagline short and sweet and give it a prominent and permanent place of pride. It pays to be consistent. Stick with your image and tagline so that people remember you. Brand recognition can only follow once your brand has been committed to memory by users. This may take a little time, but perseverance pays. After all, slow and steady wins the race.

3. Paint a pretty picture

Humans are visual beings. Pictures are committed to and associated with memory sooner than words are. The images you use must be relevant to your brand, appealing to the user, and indicative of what you sell or provide. The pictures you use are what the users are going to associate your products and services with.  Follow the ‘less text, more show’ approach as users are more likely to be drawn in by descriptive pictures and pictorial representations than just plain and boring text.

4. Share your story

Customers today appreciate authenticity in brands. To show buyers that your ecommerce business cares about its shared values, share your raw original story. Every brand has a unique story. This story needs to be openly shared with the public. Letting customers know what elements have shaped your brand, in turn, builds their trust.

Your story must be more than a collection of facts, such as the date and location where the company was founded. Explain the great reason why you started your brand. In stating this purpose, explain how you hope your brand will improve the buyer’s lives. Create an “About Us” page on your website. Use photos, text, videos, and other visuals to get your origin story across.

5. Brand ‘em with your brand name

Make sure your brand name is mentioned everywhere you have an online presence. The more the user sees your brand name, the sooner it will be branded in their memory. Regular repetition will lead to brand recognition!

A successful ecommerce branding strategy results in the creation of a recognizable brand name. Once established, a brand name has the power to instantly evoke memories and emotions. The SEO of your website will automatically improve once users begin to recognize your brand. Thus, the secret to branding success lies in integrating your SEO with a well-planned branding strategy. This is where we at Motivate Connection come into the picture.

We perform thorough planning, monitoring, and lots of enhancements until you get your website up and running exactly as you desire. With us, you can control the expectations that customers come to have of your brand, and work to meet and exceed them day in and day out. Get started today!