5 Social Media Marketing Strategies for Ecommerce Websites
- Posted by motivateconnection
- On January 4, 2021
- 0 Comments
- ecommerce website, social media marketing
Every ecommerce website today needs a well-planned online marketing strategy to help it grow in a competitive market. When it comes to social media, there are many audiences you need to cater to. It is vital to note that choosing the right social media platform for your ecommerce site can be challenging, given the array of choices one has today.
From the mainstream platforms like Facebook, Instagram and upcoming new networks like Vero and Steemit, deciding on the most effective platform has become all the more difficult. However, an in-depth understanding of your potential customers and what lures them can help you achieve your ecommerce goals.
Keep reading to find out a few useful tips on social media marketing strategies for ecommerce websites that can change the way you use the internet today!
Facebook – Linking Facebook Messenger and your website
Facebook, despite all controversies, has more users than any other social media networking site. Facebook Messenger itself has more than 1.3 billion monthly active users. Taking advantage of this user base can be useful for your ecommerce website. Many ecommerce brands miss out on such unique marketing methods, either due to non-exposure or unfamiliarity. Having said that, getting your Facebook Messenger linked to your site is not a hard man’s task. Once the link is achieved, Facebook Messenger will show all the product information, updates, and price variations and also give you the ability to offer customer support.
When there is a customer chat option available, it is more likely that customers will buy from such sites. The Messenger chat can allow the customers to ask their queries directly and be satisfied with their purchase. Facebook is also the patent holder of the facility that can allow customers to pay for your products through Facebook Messenger.
If such social media marketing strategies are applied, your ecommerce website can have more conversions, increasing your customers and profits, over and above the desired level.
Instagram – Utilize IGTV as an effective tool
You might already know many features of Instagram, like their posts, direct shop links through IG Stories, Shoppable Posts, and what not! But when it comes to using IGTV by ecommerce brands, the headcount is not that huge as of now.
The IGTV layout is somewhat similar to that of Pinterest and attractively displays your content. IGTV is recommended for ecommerce websites not only to get more customers, but also to give them an insight into how well the products will work for them. Instagram has a wide reach as well and channelizing this traffic towards your website is what you should be eyeing.
Apart from IGTV, other creative ideas are being used by businesses, such as creating a folder for best-selling products, posts that have easy links and payment options, and much more!
Pinterest – Add the pin “Shop the Look” to your page
Since the very inception of the all-in-one App, Pinterest, it has attracted a lot of attention to its content related to latest fashion, décor, meal planning, art, and literally everything under the sun. As the platform has gone through its own evolution, many interesting features and capabilities have been developed.
It would be wise to explore these and utilize them to grow your ecommerce business in the best way possible. If you have been wanting to upgrade your marketing strategy to compete with other retailers in your niche, now is the time to figure it out.
One of the many creative features on Pinterest, one that doesn’t miss the eyes, is “Shop the Look”. Everyone dreams of wearing or replicating the looks of celebrities, models and the people they see online. This feature on Pinterest allows you to view the sellers of such products directly, competing with big giants like Google. Pinterest is looking to expand its reach not only in terms of direct response and on-platform purchases but also contributing to your revenue and profits.
Look for the “Shop the Look” pin next time you are on Pinterest and be inspired to aspire for more!
Other Options You Must Consider – Create an efficient Video Strategy for YouTube
Although an older social media network, YouTube has been a consistent player in what it does and does it quite commendably. You need to understand that social media is not just a sales channel but a way to communicate with the customers and build loyal followers.
Apart from that, YouTube also helps brand building within the online community, something that has become crucial for any ecommerce business. Carefully planning a good technique/approach for YouTube videos can accelerate your growth to a large extent.
For this to be successful, you need to know your customers and deliver what they would want to see before making a purchase.
YouTube might be conventional social media but YouTube viewers have been very consistent through the emergence of other media sites. And therefore, the onus is for you to create something different with your products and get the videos going on YouTube!
Other Options You Must Consider – Use the Power of Data
We live in an era where social media behavior and attitudes are studied and content is posted keeping in mind the response it will receive, from how many users and how fast. Factors such as the time when most engagement is predicted are also very important while dealing with your content online. A thorough study of your customers’ activity online can enhance your media marketing strategy and help you get maximum results for your ecommerce website.
You must make an effort to find the social media channel your customers are listening to and interact with them there to develop a strong connection. It’s definitely a constant circle of testing. You have to realize the worth of developing a brand, and then adapt to your community.
Now that you know what to do, wondering how to go about it?
Bid your worries adieu and go in for Motivate Connection. Motivate Connection is a full-service ecommerce marketing agency with a focus on startup brands. We specialize in putting you in front of the right audience, in the right way, and at the right time.
Get started with a free strategy session, and learn how you can take your ecommerce business to the next level with Motivate Connection!