4 Ways You Can Boost Your E-commerce Business with Videos
- Posted by motivateconnection
- On March 24, 2021
- 0 Comments
Marketing via videos is a big trend right now and evidence of this is practically everywhere you look, whether it is your Google search, social media, or the websites you visit. This is probably because videos are more emotive than any other form of advertisement and help in engaging with customers in a better manner.
So, with that being said, here are 4 ways in which you can boost your e-commerce business with videos by hopping onto this trend.
1. Product Videos
Keeping and posting product videos on your e-commerce website will help get rid of any doubts or reservations that your customers might have regarding the product, its dimensions, what it looks like, and how well it works as well as how to operate it. In other words, the product videos serve as proof and show potential customers that your products are legitimate and of good quality, which is something that a lot of customers need to be reassured of, especially when there is no way for them to see this for themselves or even physically examine the product until it is delivered to them.
2. Video Tutorials
Another great of showing your customers what your products look like and how they work: their various settings, do’s and don’ts, etc., is by uploading product operation demonstrations in video format as well as posting video tutorials to teach and show your customers how to use the product. Apart from allowing you to show customers what your product is all about and how to operate it, video tutorials also give you the opportunity to emphasize your product’s USP or Unique Selling Point, its advanced features, and any other interesting and attractive details that you think will really fascinate your customers and capture their attention.
In today’s time, no one likes to read a lengthy manual. By creating a product set-up and installation video, you can briefly explain to your customers how to set-up their new product.
3. Customer Feedback and Testimonials
Listening to what other customers have to say about your products is a great way of convincing and persuading people of the quality, genuineness, and authenticity of your products and everything you have to offer. This could, in fact, serve as the tipping point and tip the scales in your favor by eliminating your customers’ reservations and hesitation and encouraging them to make a purchase and buy your product.
For this, you could post customer testimonials, which are usually carried out in an interview-type format, wherein a customer is asked certain questions about how they are liking the product and how it has had a positive impact on their life and lifestyle. Ideally, the transformation your product has brought about in the life of the customer being interviewed should be highlighted by asking them about what made them buy your product in the first place. An account of the problems they faced before your product came along is likely to strike a chord with the customers watching and is likely to encourage them to purchase the product as well.
Another approach you could adopt is uploading customer reviews in which customers are usually encouraged to speak freely about what they feel are the pros and cons of the product and what aspects can use improvement. This kind of balanced and neutral feedback will help establish and strengthen your credibility as a business and the transparency will encourage customers to try out your products.
4. Making an About Us Video
An “About Us” video is the perfect way for you to show and tell your customers the story behind your brand. By telling them how the idea for your business originated and about the journey you and your team have undertaken, the challenges you faced along the way, and your ultimate goal, and how you plan to achieve it, you can strike a chord with your audience and potential customers. After all, everyone loves a good story.
Videos have become one of the most vital tools for e-commerce businesses to boost sales. Are you looking for help in boosting your e-commerce business? Well, then, you have come to the right place.
Motivate Connection is your go-to solution for everything you require to ensure the growth of your e-commerce business and sales. Don’t wait a moment longer; get in touch with us now and watch your business forge ahead and go from strength to strength.